HACKENSACK MERIDIAN HEALTH
Working with HMH was my primary responsibility at Doner. On a team of just four creatives, I was able to get involved in every step of the creative process. We produced multiple 360° campaigns for HMH, all falling under the established “We’re Ready” overall brand campaign. In addition, we responded to the call to come up with ideas beyond the traditional print, OOH, digital, and social categories.
01
Neuroscience Institute Campaign
We were asked to create a brand awareness campaign for the Hackensack Meridian Neuroscience Institute.
Neurological issues can strike at the core of who you are. But at the Hackensack Meridian Neuroscience Institute, we have cutting-edge research, innovative technology and the best Neuro program in New Jersey. So we’re always ready to help you stay who you are.
:30 Video
Role: My partner and I concepted multiple directions and scripts. One of our directions was chosen by the client and we were (remotely) involved in the production and editing of the spot.
OOH
02
Care Like a Parent
We were asked to create digital assets, OOH, and print that bring awareness and consideration to pediatric surgery services at Hackensack Meridian Children’s Health.
Care Like a Parent. No parent wants to think about their child needing surgery. But when the time comes, they want a team that will care for, fight for, and protect their child the way they do.
