La-Z-Boy
LONG LIVE THE LA-Z
Many times throughout our lives, the outside world feels like something we won’t survive, because sometimes we just can’t deal with it.
But when there are La-Z-Boys involved, the only remedy is to never go outside. There’s nothing but unpleasantness out there, but inside, in your house, in your home, Long Live the La-Z.
La-Z-Boy apparently loved our ideas so much they decided to use them in their actual brand campaign! (kidding, but eerily similar isn’t it??)
01
America’s La-Z-est Network
In a paid partnership with ABC, ‘The View’, ‘The Bachelor’, ‘American Idol’, and even the local news will broadcast from home for one episode. Just stay inside on your La-Z-Boy, and watch us while we all stay home on ours.
03
Just Lazy Things
Sometimes we lose ourselves and think “I’m ready for the world,” we’re not always in the right state of mind, but we’ll be here to remind you what’s really important.
When the world hates you and it makes you go outside against your wishes, at least you’ll get to wherever you have to go with style and comfort with the La-Z scooter!
04
Lie Down and Lie
Need a reason to cancel plans and stay home? We’ve got the perfect one for you with our excuse generator.
05
Tap To Order
La-Z-Boy brings you the laziest way to order food. Just push the button and our dear friends at Uber Eats will send you food according to your previous order history. No decisions required!
Don’t let the dog step on it by accident though, that can get expensive!
Art Direction: Laura Shelton, Lindsay Hartsfield
Copywriting: Ernest Green, Laura Shelton, Lindsay Hartsfield